Client: Ainovaty (Internal Product)
Habitracker
A cross-platform habit app for iOS and Android that combines daily tracking, collaborative sessions, social accountability, and AI guidance on top of a shared product platform.
What we built
Habitracker is our own mobile product — a habit tracking app for iOS and Android built on the belief that the best productivity tools get meaningfully better when other people are involved.
The tagline says it simply: build your momentum.
The core product
At its heart, Habitracker lets users create and track habits, routines, todos, and mindset activities. It's organised around a daily view with streaks, a calendar for historical progress, and a statistics screen for longer-term patterns.
But what makes it different is the social layer on top — and the platform underneath.
Powered by the Platform API
Habitracker runs on our shared platform API with clear domain boundaries across identity, tracking, community, and media. That gives us one backend foundation while keeping each product area isolated and easier to evolve safely.
On the mobile side, we use a cross-platform architecture designed for fast iteration, reliable sync, and responsive real-time experiences.
Product architecture
Cross-platform client, shared backend platform, real-time collaboration layer, product analytics, reliability monitoring, and premium monetization infrastructure.
What's inside
Beyond core tracking, the app ships with two major feature modules — Jam Sessions (live collaborative focus sessions) and Community (groups, challenges, social feed) — both covered separately in our work portfolio.
Additional features include AI assistance, gamification and achievements, premium feature gating, customizable themes, push notifications, and modern secure sign-in.
Projections
We designed the monetisation model around a freemium structure with premium feature gating. Based on comparable apps in the category, a 3–5% paid conversion rate on an engaged user base is achievable — the premium features (jam sessions, advanced stats, themes) are meaningfully differentiated from the free tier.
The architecture is also well-positioned for a team or enterprise edition: new deployment contexts can be introduced without replatforming the core product.